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Author of “The Tipping Point” addressed delegates at Du CEO Forum 2013
Malcolm Gladwell called for “social risk-taking” at du’s fourth CEO Forum.
Du CEO, Osman Sultan, opened the Forum.
Gladwell spoke on the importance of social risk-taking, and how it is at the heart of every high-performance culture. He focused on three key notions: the disagreeableness, urgency, and constraints, as being the drivers of su