Edge Middle East
Home » CommsMEA » In pics: Consumer behaviour during Ramadan
Facebook deduces consumer behaviour from their interactions on the platform during the Holy Season of Ramadan
Brands get an extra 57.6 million hours to capture attention in the Middle East during Ramadan.
(Source: Facebook insights)
Instead of lasting a single month, on Facebook Ramadan conversation lasts for nine weeks. This time can be divided into three phases: phase 1(4 weeks in advance: discovery and inspiration); phase 2 (3-4 weeks; mobile