Posted inCommsMEA

In pics: Insights for brands during Ramadan in MENA

Google insights look at consumer behaviour in the MENA in and around Ramadan

By Soumya Smita Prajna  
In pics: Insights for brands during Ramadan in MENA
YouTube continues to experience a huge growth trajectory in the region. And during Ramadan, MENA viewers’ reliance on YouTube is actually further amplified: Google internal data shows huge spikes across several content categories on YouTube throughout the holy month each year.

According to Google data, comparisons with monthly averages showed search queries in the GCC almost doubled during Ramadan 2015. Online deals and Ramadan promotions – for example car and hypermarket deals – were among the most popular search topics during the holy month in 2014 and 2015.

In the holy month, mobile search is a particularly a