Posted inCommsMEA

In Pics: Facebook decodes consumer behavior during Ramadan

Mobile emerges at the center of consumers’ discovery process

By CommsMEA staff writer  
In Pics: Facebook decodes consumer behavior during Ramadan
Facebook MENA has released its key insights from research that shows how consumers in MENA are making decisions during the Ramadan period, with mobile technology playing a key role.

Smartphones especially are transforming all areas of consumers’ lives and creating new ‘mobile moments’ that are extending the Ramadan experience to 7 weeks beyond the traditional time frame of 4-5 weeks.
Facebook MENA research shows the emergence of three phases which consumers go through when planning for Ramadan. (Image Source- Getty Im