UAE telecom operator du has announced a new strategic approach to ensure the digital well-being of specific segments of the UAE community.
In line with its enduring purpose to build a sustainable and responsible business by connecting and enhancing lives, the coming two years will see du work closely with two key groups – children and people of determination across the country.
du’s digital well-being efforts will also support the UAE Digital Government Strategy 2025, particularly the ‘Leaving no one behind’ dimension. By promoting accessibility, transparency, and accountability, du will help to ensure inclusiveness while overcoming digital divides with a special focus on children and people of determination – two groups identified as vulnerable from the outset.
As part of du’s efforts, a series of programs will be delivered that offer comprehensive education about how to use the internet safely, simultaneously serving as platforms that empower residents to learn essential digital skills and position themselves for a better future.
This latest move is a continuation of the brand’s long-standing sustainability commitment to operate responsibly and deliver ICT benefits to everyone, and will support key deliverables part of the UAE Digital Government Strategy 2025.
Fahad Al Hassawi, CEO, Emirates Integrated Telecommunications Company, said: “As a leading national organisation that serves the local community, utilising our resources, infrastructure, and people to support the country’s safety, well-being, and development is among our topmost priorities.
“Internet access today is universal for children and people of determination alike, yet its powerful influence comes with causes for concern due to issues including digital addiction, inappropriate content, and cybersecurity breaches. To combat such instances and ensure the ICT world fulfils its promise as a force for good for all, we are proud to be supporting our community members who require valuable digital awareness and guidance.
“We look forward to doing our part over the coming years to safeguard people’s privacy and well-being while equipping them with the digital skills and competencies essential in all walks of daily life.”
In addition to the brand’s sustainability principles and corporate social responsibility (CSR) commitments, the decision by du was also inspired by cybersecurity research conducted in recent years. Across the UAE, parents consider digital addiction and inappropriate content to be leading e-safety risks for their children, while cyberbullying, identity threats, and online trolling are other issues many feel they are unable to address personally. Parents have also reaffirmed their belief that telecommunications companies are among those best placed to provide e-safety advice, welcoming initiatives that will help to mitigate these risks.
