If data is the new oil, Western Digital is the container and the pipelines that ensures it reaches the right places safe and secure. In its own words, the San Jose company ‘creates environments for data to thrive’.
As a leader in data infrastructure, Western Digital is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. With a portfolio comprising Western Digital, G-Technology, SanDisk and WD brands, it will be showcasing its entire range at the GITEX Technology Week.
Saifuddin Khwaja, Senior Sales Director, gave ITP.net a sneak peek into their GITEX plans…
What is new for Western Digital at this year’s GITEX?
We are keeping a pulse on current data trends with a showcase of products to meet the needs of today’s businesses. As a leader in data infrastructure, Western Digital is driving the innovation needed to help customers capture, preserve, access and transform an ever-increasing diversity of data. Everywhere data lives, from advanced data centres to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data.
At GITEX, you will find Western Digital data-centric solutions, comprised of the Western Digital, SanDisk and WD brands. Each brand offers a range of capacities to meet specific needs of businesses and individuals and can handle tough workloads.
How important has Western Digital’s role become as organisations embrace hybrid work?
We are moving into a hybrid world with hybrid tiers, hybrid clouds, and hybrid solutions that are ready to enhance flexible business environments. At the centre of this change is the evolving need of data. With the onslaught of data, growing performance demands and need for unprecedented cost efficiencies has become an essential requirement to understand storage usage and how to manage both legacy and new systems on premise and in the cloud.
The good news is that businesses have a broader choice than ever to construct varying performance and capacity capabilities to meet exact workloads and ensure flexibility as infrastructure evolves to meet new demands. Creating a robust, solutions-based data infrastructure that meets the needs of your business is key because data architectures need to go beyond simple data capture and storage to data transformation and creating business value, in a ‘value creation’ approach.
No matter the technology, storage should, first and foremost, support the business strategy and tactical needs of the organisation.
What have been the biggest trends that impacted the market Western Digital is operating in over the last 12 months?
Whilst the digital environment has been constantly changing in the Middle East over the last few years, the pandemic ushered in, by necessity, a degree of digital transformation that is unprecedented for the region in both its scale and scope. The rapid acceleration of digital across both private and public sectors alike forced the roll out of digital systems and placed connected technology and data storage at the forefront of adoption.
How is your company enabling regional organisations to embrace a bold digital future?
Western Digital understands that the next few years will be an exciting time for smart technology providers in the Middle East. The market is growing and consumers are excited for what’s coming next. However, a lack of knowledge around smart technology infrastructure threatens this progress and the gains that will go with it.
As various technologies continue to evolve, so will the data storage needs and how to get the best value from it. Western Digital is prepared to support the growing digital needs of companies and consumers with specialised storage solutions in order to create optimum value from IoT data, which must be considered when building out the wider data infrastructure.
Western Digital will continue to prioritise the implementation of the right storage infrastructure and technology and subsequent education on them to help consumers to feel that their information is more secure and remove doubt around these technologies.
