Nissan Motor unveiled its ‘Nissan Ambition 2030’, the company’s new long-term vision for empowering mobility and beyond. The Japanese car maker plans to invest $17.6 billion (2 trillion yen) over the next five years to accelerate the electrification of its vehicle lineup and rate of technology innovation over the next five years.
Responding to critical environmental, societal and customer needs, Nissan aims to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world. It will place electrification at the core of the company’s long-term strategy.
Over the next ten years, Nissan will deliver exciting, electrified vehicles and technological innovations while expanding its operations globally. The vision supports Nissan’s goal to be carbon neutral across the life cycle of its products by fiscal year 2050.
Nissan CEO Makoto Uchida commented: “The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”
Based on customer demands for a diverse range of exciting vehicles, Nissan will introduce 23 new electrified models, including 15 new EVs by end of year 2030 aiming for an electrification mix of more than 50% globally across the Nissan and Infiniti brands.
Nissan intends to increase its electrification sales mix across major markets by fiscal year 2026, including by more than 75% in Europe, more than 55% in Japan and more than 40% in China and the United States.
Nissan COO Ashwani Gupta, commented: “We are proud of our long track record of innovation, and of our role in delivering the EV revolution. With our new ambition, we continue to take the lead in accelerating the natural shift to EVs by creating customer pull through an attractive proposition by driving excitement, enabling adoption and creating a cleaner world.”
The company also unveiled three new concept cars that offer enhanced experiences through sophisticated technology packaging. These concepts showcase the possibilities that Nissan strives to provide across a wide range of new advanced vehicles and ecosystems.
To make progress towards its plans, Nissan will continue to evolve its lithium-ion battery technologies and introduce cobalt-free technology to bring down the cost by 65% by year 2028.
Nissan aims to launch EV with its proprietary all-solid-state batteries (ASSB) by year 2028 and ready a pilot plant in Yokohama as early as 2024. With the introduction of breakthrough ASSB, Nissan will be able to expand its EV offerings across segments and offer more dynamic performance. By reducing charging time to one-third, ASSBs will make EVs more efficient and accessible. Nissan also expects ASSB to bring the cost of battery packs down to $75 per kWh by year 2028 and aims to bring it further down to $65 per kWh to achieve cost parity between EV and gasoline vehicles in the future.
Working with its partners, Nissan intends to increase its global battery production capacity to 52 GWh by 2026, and 130 GWh by end of 2030.
In addition to technology upgrade, Nissan will localise manufacturing and sourcing to make EVs more competitive. It will expand its EV Hub concept, EV36Zero, which was launched in the UK to core markets including Japan, China and the US. EV36Zero is a fully integrated manufacturing and service ecosystem connecting mobility and energy management with the aim of realising carbon neutrality.
Ensuring vehicle batteries remain sustainable is a priority and Nissan intends to expand its battery refurbishing facilities beyond Japan with new locations in Europe during 2022, and in the US in 2025. In addition, the company will invest up to 20 billion yen by 2026 towards charging infrastructure.
Nissan said it will hire more than 3,000 employees in advanced research and development globally while continuing to upskill its current workforce.
