Alibaba Cloud has signed a partnership agreement with B2B eMarketplace Tradeling to unlock cross-border trade and boost digital economy in MENA.
The official signing of the agreement by Phillip Liu, General Manager of the Middle East and Africa, Alibaba Cloud Intelligence and Marius Ciavola, Chief Executive Officer of Tradeling took place yesterday at the China Pavilion, Expo 2020 Dubai, during Alibaba Cloud Day.
Under the agreement, Alibaba Cloud and Tradeling seek to better facilitate cross-border trade between China and the Middle East. To do so, Alibaba Cloud will deploy its advanced and secure cloud technologies to strengthen Tradeling’s logistical capabilities, enabling it to further support local and international businesses in thriving within the MENA region through its online platform.
With the growing size of the B2B ecommerce market in MENA, which is expected to reach $49 billion by end of 2022, this collaboration presents an attractive opportunity to China based sellers who will be able to list their products on Tradeling’s platform to fulfill the local demand. The partnership will also offer MENA-based sellers and manufacturers a chance to expand their reach beyond the region and enter the global market through listing their products on Alibaba.com.
ALSO READ: Revenue from Alibaba Cloud database offerings surges 50% YoY
Alibaba and Tradeling will join forces to create a smooth and seamless B2B experience for sellers from both regions and provide intelligent solutions for all of Tradeling’s customers while collaborating in running seller recruitment campaigns from beginning to end.
“We are delighted to continue building fruitful relationships with local partners in the Middle East as part of a momentous occasion such as Alibaba Cloud Day at the prestigious Expo 2020 Dubai, says Phillip Liu, General Manager of the Middle East and Africa, Alibaba Cloud Intelligence.
“Alibaba Cloud has continuously invested in its infrastructure services in emerging markets and our partnership with Tradeling enables further opportunities to leverage our digital resources and experience to support local companies worldwide. We strive to make it easier for more people to do business in the future through our digital solutions.”
Marius Ciavola, Chief Executive Officer, Tradeling, said, “The collaboration with Alibaba provides us with the means to further highlight the enormous potential that the MENA region offers for B2B ecommerce. In addition to unlocking the MENA region demand for businesses in China, together, we will provide an opportunity to MENA based sellers to tap into new markets.”
He added, “By using Alibaba’s advanced technology solutions, we will continue to create a digitally driven ecosystem for businesses of all sizes that overcomes barriers for the region’s supply chain and develop new opportunities to create a thriving future.”
Alibaba Cloud Day is a key event launched by Alibaba Cloud and the China Pavilion jointly during Expo 2020 Dubai to celebrate the achievements of businesses and country pavilions participating at the World event.
