Unifonic, the customer engagement platform, has announced a range of new additions to its suite of customer engagement tools. The announcement was made at LEAP 2022 and was accompanied by a rebranding.
New additions
The new solutions unveiled at LEAP include:
- Flow Studio: A visual design tool that helps decision-makers automate and orchestrate workflows across chatbots, IVR, NPS process, notifications, and marketing campaigns without requiring coding skills.
- Notice: A turn-key notification solution that helps enterprises reach their customers over the channel of their choice to deliver critical notifications while saving costs.
- Number masking: This enables businesses to connect employees to customers while keeping their real phone numbers hidden. Unifonic highlighted the application of number masking at the final stages of delivery.
According to the company, the new tools and Unifonic’s wider range of solutions are intended to maximise customer engagement and optimise communication returns on investment. From SMS for online banking to WhatsApp vaccination requests, Unifonic assists organisations in transforming customer experience while allowing them to focus on core business activities without maintaining costly communication infrastructures.
Rebranding
The company also announced a rebranding, with Ahmed Hamdan, Unifonic CEO and Co-Founder saying, “Unifonic is a much different company than we were five years ago. We have been evolving rather quickly by building new solutions for our customers, entering new markets and growing our team, and felt it was time to update our brand to better fit our vision and personality. This new brand brings people to the centre of that vision, which is to create better moments between people and companies.”
Hamdan added: “It’s fantastic to see global technology events like LEAP taking place in Saudi Arabia, where the pace of digital transformation has been rapid over the past five years. We’re extremely proud to be involved as a homegrown Saudi company, sharing knowledge and best practices alongside many major global technology players. As such, this landmark exhibition was the perfect opportunity to share our dynamic new brand for the first time.”
Funding round
Unifonic recently underwent a USD 125 million Series B funding round led by SoftBank Vision Fund 2 and Sanabil Investments.
For more news and updates about LEAP 2022, click here.
