Samsung has confirmed that it is all set to reveal a slew of new products and innovations ahead of the upcoming Mobile World Congress 2022.
The South Korean firm has announced that it will kick off its MWC participation with a keynote event on 27th February.
The company did not give details as to which products it plans to unveil at the event, but the accompanying teaser video for this announcement suggests that it could highlight its existing watches and folding devices.
In an editorial posted on Samsung’s website, the company’s Corporate EVP & Head of New Computing R&D Team, Hark-sang Kim, also revealed that they will introduce the next-generation of Galaxy Book laptops at MWC.
“For the past two years, one of the biggest goals at Samsung has been to redefine the computing experience for the mobile world. We have been focusing on revamping our PC lineup to offer the best of Samsung’s mobile and ecosystem experiences with devices like the Galaxy Book Pro 360,” he said.
Last year, the company’s PC sales increased by 63 percent year-over-year. This year, Kim emphasised that Samsung will do everything it can to further remove the friction from users’ daily digital lives so that they can work, connect with loved ones from anywhere.
Kim also highlighted that in order to continue to provide Galaxy Book users with the best experiences, Samsung has strengthened its longstanding partnership with Intel and Microsoft. “Together, we will achieve three goals with our soon-to-be-announced next generation Galaxy Book lineup that is set to transform the way people use their devices within their daily lives: a seamless experience across devices and operating systems, the combination of the best of Galaxy mobility powered by Intel, and peace of mind brought about through robust security.”
The Samsung exec then revealed three key promises that it plans to deliver through its PCs.
Firstly, seamless experiences that transcend devices and OS. This pertains to the integration of Microsoft apps such as Office, OneDrive and Outlook for full on-the-go functionality in Galaxy devices. The company also announced the One UI Book 4 to provide users with smoother UX and UI when using Samsung apps.
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Then Samsung also reiterated its commitment to creating devices that are not only handy, thin and lightweight but also powerful to ensure productivity. “With the next generation of Galaxy Book, Samsung and Intel are building a modern PC experience, bringing the best of the connected Galaxy Ecosystem and mobility together with next-generation performance, battery life to give users a series of PCs that fulfil all their needs no matter where they are in life, or their day,” said Kim.
Finally, Samsung wants to ensure that its users have peace of mind when using Galaxy devices. That’s why the company teamed up with Intel and Microsoft to ensure the next generation of devices are well-equipped with robust security standards to combat modern threats.
