Software and technology firm Sabre Corporation and Bahrain’s national carrier Gulf Air have renewed cooperation, signing a multi-year agreement to power recovery and drive revenue, a statement from the companies said.
Under the renewed agreement, Gulf Air will continue to use Texas-based Sabre’s passenger service system (PSS) SabreSonic to help power its digital transformation, provide a seamless traveller experience, and drive revenue growth. The PSS is designed to automate sales and reservations with enhanced functionalities that can help provide increased revenue opportunities by tailoring offers to meet the needs of travellers and help create an efficient airport experience. Gulf Air has also renewed a suite of solutions that will help ensure the airline’s operational efficiency and help incremental revenue opportunities through advanced fares management, schedule and network optimisation and revenue management.
The agreement has also been expanded to include Sabre’s Dynamic Availability tool. A key building block for personalised retailing, the dynamic pricing engine will allow Gulf Air to identify ways to unlock greater value.
“We’re delighted to reaffirm our relationship with Sabre and leverage its technology to further support our strategic plans,” said Captain Waleed Al Alawi, Acting Chief Executive Officer of Gulf Air. “We are currently undergoing a major transformation to upscale our technology strategy, advance operational efficiencies and improve traveller experience. As we move into recovery, we are confident that the flexible and intelligent nature of Sabre solutions, including SabreSonic, will enable us to be more efficient and offer a modern retail experience that enables personalised travel at scale, increases growth opportunities and allows us to create a differentiated brand experience in a highly competitive environment.”
Gulf Air is one of a growing number of carriers using Sabre’s airline technology. Globally, Sabre’s technology is used by 225 airlines, including many of the world’s largest carriers.
