Tech First Gulf (TFG), a UAE-based value-added distributor, has announced the inaugural edition of its East Africa Roadshow, which will spotlight partners’ and customers’ journeys to success.
Taking place from 1st to 10th March 2022, the event spans will be held live, in-person across four countries including Tanzania, Uganda, Ethiopia and Kenya.
Africa’s Internet economy has the potential to reach $180 billion by 2025, making the market ripe with new growth opportunities.
As a key player in Africa’s channel ecosystem, TFG believes that it is imperative to connect and engage with partners and customers alike to build a more collaborative channel community. The TFG Partner and End-Customer Roadshow presents a perfect platform for IT and business leaders to interact with industry peers and discuss the latest advancements in the digital landscape.
Delegates will be privy to first-hand information from TFG experts who will impart knowledge and share global best practices around three key verticals namely:
- Audio Visuals: TFG’s audio-visual portfolio has evolved to be a one-stop solution for meeting rooms, conference rooms and training rooms. The VAD represents some of the best brands in the audio-visual space across the MENA region and provides a complete range of AV solutions that enhances the customer’s collaborative experience.
- UCC & Infrastructure: TFG offers a comprehensive UCC portfolio of cutting-edge technological solutions under one banner, coupled with a certified service package for our channel of resellers. This enables the partner and customer community with access and support for TFG’s UCC solutions. This ensures faster delivery of vendor initiatives to customers, allowing resellers to capture their revenue opportunity in an optimised period of time.
- Cybersecurity: TFG delivers a wide range of cybersecurity solutions, covering advanced networking, application delivery and security (ADC, WAF, DDoS Protection, Bot Management), privileged identity management/access management, privileged remote access, and vulnerability management products. The company’s end-to-end product package from its portfolio of vendors, many of which are in Gartner’s leaders’ quadrant, ensures that customers’ businesses are optimised and secure.
The roadshow programme is built around the evolving nature of today’s business landscape, which has witnessed a dramatic transformation driven by the prevalence of digital technologies. Each leg of the event is well-thought-out and will feature interesting insights into the latest innovations from TFG’s key vendors including Samsung, Logitech, Barco, Alcatel-Lucent Enterprise, Bosch, BCD, Vertiv, Linksys, Commvault, Digifort, BeyondTrust, Radware, TP-Link and BenQ.
“Through the event, we aim to provide the required brand awareness and partner enablement sessions to all the vendors that we represent in the African region. The roadshow is instrumental in enabling us to introduce new strategies that will help provide lucrative revenue streams for our partners and vendors that are based on trust and loyalty,” said Vasu Sharma, Product Marketing Manager EMEA, Tech First Gulf.
Further to gaining top-notch industry insights, partners and customers in attendance will also benefit from the opportunity to connect and network with like-minded security professionals across the African market.
