Deloitte aims to take retail experiences to the next level for both Middle East businesses and end customers by building a metaverse environment.
Through the metaverse, Deloitte plans to demonstrate how virtual commerce will enable retail firms can leverage augmented and virtual reality solutions to take their businesses to the next level.
Deloitte is also expanding its Consumer and Retail practice in the Middle East and has appointed a new global retail expert, Hosein Moghaddas, to support organisations in their digital transitions.
Moghaddas has a rich background in technology and e-commerce. Prior to joining Deloitte, he was the Middle East CEO of the Yoox Net-a-Porter Group, based in Dubai.
He also managed the European eCommerce, Artificial Intelligence and Marketing divisions of IBM and the international division of ATG (now Oracle). He also worked with brands such as Burberry, Louis Vuitton and Ralph Lauren.
Commenting on the Middle East’s retail landscape Moghaddas highlighted that since the pandemic, regional and global players have had to adjust and modify their existing strategies to remain competitive and successful in the market.
“The surge in online retail is only going to continue to grow into the future. Add in the metaverse and the retail landscape is facing the biggest disruption it will likely experience in the coming decade,” he explained.
According to Moghaddas, Deloitte seeks to ‘show not tell’ what the metaverse is, how it can be implemented by its clients and how their customers will enjoy the benefits of the future of omnichannel retail sales through real-life 3D graphics and gamification.
“To ensure we support our clients every step of the way with these unfamiliar platforms, Deloitte is expanding its Consumer and Retail practice in the Middle East by providing strategic advice regarding business differentiation, implementing omnichannel digital transformations to managing Consumer and Retail client’s business functions,” said Moghaddas.
