In line with its efforts to explore opportunities in the metaverse, Zain Group has signed a partnership agreement with HTC VIVE to bring its VR ecosystem to the Middle East.
The partnership with Zain Group enables the availability of VIVE devices via the Zain e-commerce platform, in addition to a range of physical and online stores.
In addition, Zain Group will also market the VIVE and Viveport content platform across its e-sports and operator divisions in Kuwait, KSA, Bahrain and Jordan.
With the partnership, Zain Group aims to offer its subscribers a Viveport service through operator billing/ bundling on Zain Group’s API platform.
“The partnership with HTC will herald Zain’s entry into the metaverse, which reinforces our positioning as the pioneers in creating advanced digital experiences for our customers region-wide,” said Malek Hammoud, Chief Investment and Digital Officer, Zain Group.
“This collaboration is one of our many efforts in being one step ahead in launching state-of-the art technologies for our markets.”
Nikhil Nair, consumer business lead of HTC MEA, said, “Through our partnership with Zain Group, we’re working together to deliver a powerful and versatile experience built around VR, packaging and marketing the premium Vive VR hardware.”
This exclusive offering comes in line with Zain’s aim to provide its customers with a superior digital experience, and springs from its core understanding of their needs. The company aims to provide its customers with the most premium VR experience in the Middle East.
Zain emphasised its commitment to the needs of the largest customer base in Kuwait, KSA, Bahrain and Jordan, and will continuously look into expanding its horizons to introduce the latest and most advanced solutions in the market to meet its customers unique needs and aspirations.
