Jewelry lovers can now try on virtual earrings, in addition to rings, bracelets, watches, eyewear, and accessories from their phone or computer.
The new technology from Perfect Corp., artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, allows fine jewelry brands to enable simulations of earrings and ear jewelry, a statement from the company said.
“As the fashion industry embraces digital transformation, virtual product try-on is becoming essential to connect with consumers and build personalized shopping journeys. This advanced extended AR solution will offer fine jewelry brands a multi-faceted way to engage and personalise the earring shopping experience along the omnichannel journey,” Perfect Corp. founder and CEO Alice Chang said.
The new virtual experience allows for jewelry try-on in 13 distinct positions across the ear. Users can mix and match ear accessories in several placements on the ear lobe, and along the helix in real time. As consumers continue to prioritise health and safety, the virtual try-on solution means trying on jewelry is a no-touch affair.
The solution can also be easily integrated across key touchpoints in the omnichannel shopping journey, from desktop and mobile web browsers, to in-store smart beauty mirrors, and e-commerce platforms.
