From its much-loved pink accents seen around the venue to its framed favourite pickles hung across the walls, the first sneak-peek tour video of the soon-to-be opened restaurant of Pickl, Dubai’s popular burger joint, is inviting and offers a virtual treat to foodies.
The virtual restaurant is fully-equipped to welcome both its existing fans, and curious palates from across the globe, with the virtual tour showing a glimpse of what they can expect from the brand’s restaurant in the metaverse.
Pickl’s meticulously-selected and detailed meta restaurant was carefully designed to replicate each feature available at its physical outlets.
With an area of 2,000 sq ft, the venue will host exclusive brand-themed games and sell virtual apparel and Pickl-inspired NFTs, which can be redeemed for physical items, or be used as virtual apparel to customize their avatar.
“Our virtual Pickl will have everything that makes our physical outlets special, plus much more thanks to the limitless possibilities of the metaverse,” Pickl founder and CEO Steve Flawith, said.
“The Pickl restaurants across the UAE have always been places to spend time and enjoy yourself, and Pickl in the metaverse will be no different,” Flawth added.
To match the brand’s plans to bring food delivery into the virtual world, the restaurant will also feature a designated area for delivery riders to allow UAE-based users to place their orders while in the metaverse and receive the delivery in the physical world.
Launched in JLT in 2019, Pickl has since expanded across Dubai and Abu Dhabi, steadily growing its ‘fan base’, riding on the popularity of its fresh, fast food and famous shakes.
The burger joint, which won the ‘Best Burger Restaurant’ at the Time Out Dubai Restaurant Awards 2022, has its outlets currently at Motor City, City Walk, Corniche, Mamsha Al Saadiyat, Time Out Market, Madinat Badr and Al Safa.
