Posted inBusinessEmergent Tech

Dubai’s Moro Hub, SAS to help businesses pivot to greener economy with AI

SAS will utilise Moro Hub’s multiple cloud services on a single platform to increase the agility, scalability and security of its data management solutions

(LtoR) Tayfun Topkoc, General Manager for the Middle East, Africa, Turkey, and Central Asia, SAS, and Marwan Bin Haidar, Vice Chairman and Group CEO, Digital DEWA

Constructing a sustainable future has become a priority for businesses in Dubai with technology as one of the key drivers presenting an opportunity to envision and achieve a vision.

In line with this, SAS and Moro Hub have partnered to enable businesses in the emirate to maximise the benefits of cloud services and AI-based solutions. This in turn will help them accelerate digital transformation and pivot towards the development of a sustainable economy.

As part of the new partnership, SAS will utilise Moro Hub’s multiple cloud services on a single platform to increase the agility, scalability and security of its data management solutions.

According to the two organisations, coupling SAS’s AI-based industry solutions with Moro Hub’s multiple cloud services will help customers easily provision their IT infrastructure for storage and manage high volumes of data in a streamlined manner, while being cost-efficient.

“This partnership with SAS is part of our commitment to support the digital transformation of businesses in the region by providing them the best technology has to offer,” said Marwan Bin Haidar, Vice Chairman and Group CEO of Digital DEWA.

“In these times, when businesses are concerned about their continuity and relevance in the market, it is imperative that we use our expertise to deliver innovative solutions that can transform challenges into opportunities. We are confident that this partnership will accelerate the cycle of innovation to offer unmatched AI based industry solutions to businesses in the region.”

The value of cloud hosting: Accelerating digital journeys in the Middle East

Tayfun Topkoc, General Manager for the Middle East, Africa, Turkey, and Central Asia at SAS, said, “We are delighted to announce our partnership with Moro Hub, given its unique offering in secure, resilient, and highly available multiple cloud services. This is the next step in our cloud-first strategy. As a customer-centric company, this partnership comes in light of our pursuit of leveraging our expertise and enhanced AI-driven data management solutions for the benefit of our customers in Dubai, which closely aligns with the UAE National Strategy for Artificial Intelligence 2031 which centers on furthering the trajectory of business growth and ensuring customer happiness.”