Dubai’s Roads and Transport Authority (RTA) announced the launch of “Click and Drive” initiative for re-engineering customers’ journeys to obtaining driver licences, making it the first government entity in the world to offer an integrated digital experience for obtaining a driver’s license.
RTA also announced an array of initiatives in support of the digitisation of vehicle registration services, including a first-of-a-kind mobile eyesight testing service in the region.
Mattar Al Tayer, Director-General, Chairman of the Board of Executive Directors of RTA, highlighted RTA’s standing commitment to enhancing vehicle and driver licensing services and supporting the migration to digital and smart platforms, in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and the directives of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, to transform Dubai into the world’s smartest city.
“Click and Drive initiative helped in achieving 92 percent of the digital transformation and reduced the average service delivery time by 75 percent (from 20 to 5 minutes). It also saved customers’ time and effort by slashing the service procedures from 12 to 7 steps, resulting in a 53 percent drop in customer visits to driving institutes. The initiative achieved high-performance indicators such as increasing customer satisfaction from 93 percent to 97 percent, improving the service delivery period from 87 percent to 97 percent, easing the use of service from 88 percent to 94 percent, and enhancing the accessibility of service from 90 percent to 94 percent.” Al Tayer explained.
RTA has reengineered more than 50 percent of vehicle licensing services and will complete the process in Q4 2022. The first stage of the project yielded significant results, including the transfer of vehicle ownership without visiting the service centres, thereby facilitating the service delivery and accelerating the processing time.
“The Transportation Activities Rental System (TARS) is a first-of-its-kind system that uses blockchain technology to issue smart car rental contracts in Dubai. The system improved the standards of governance in the car rental business, facilitated the monitoring of operational processes, and raised the efficiency of inspection and controlled operations by automating tasks, which saved the time and effort of RTA’s inspectors. It has also integrated data by linking RTA’s system to the systems of other relevant government entities and provided added services to the car rental market.”
“From the launch date in September 2021 to June 2022, TARS achieved high performance indicators. The total number of rental contracts exceeded 840,000 contracts and the number of processed transactions went over 520,000 transactions. In addition, the system added about 118,000 vehicles, registered 1451 companies, and completed 2518 inspections,” he explained.
Al Tayer also unveiled the region’s first mobile eyesight testing service, currently run by Al Jaber Optical, and the scope of the service will be expanded to include other accredited service providers. The mobile eyesight test is operated in a vehicle at a time and place selected by the customer against an additional fee, enabling the instant renewal of the driver’s license.
