Krush Brands, a full stack food technology, multi-kitchen food service company, relocates to the UAE, with an aim to triple its growth by creating 700 jobs within two years. The move includes the relocation of the technology arm of the company which was previously based in Europe.
The announcement came as part of Krush’s joining of the NextGenFDI initiative, developed by the UAE Ministry of Economy.
Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, stated,“The UAE’s vision aspires to promote FDI flows to the new economic sectors. In line with this vision, NextGenFDI is set to cement the country’s efforts in building a successful economic model based on knowledge and innovation. The Ministry of Economy continues to work alongside its strategic partners to attract new companies to our market and promote business activity and innovation, in accordance with our wise leadership’s directives and the Principles of the 50, thus consolidating the UAE’s position as a leading global FDI destination.”
He added: “We are also committed to offering the necessary support to facilitate the setting up of technology start-ups in the UAE and look forward to welcoming more companies and stakeholders to the initiative in the near future.”
The NextGenFDI initiative offers multiple incentives to digital companies, including faster business setup processes, banking readiness, simpler visa procedures and attractive commercial and residential real estate options. The initiative also complements other UAE initiatives such as the National Program for Coders, which is offering golden visas to 100,000 coders.
Ian Ohan, Founder and CEO of Krush Brands, said: “This is a win-win for us and gives us the opportunity to build our technology company in a world class digital economy, right here in the UAE. This is a milestone in Krush Brands’ evolution as we focus on accelerating our proprietary technology, our brands, operations and last mile logistics capabilities to scale with strategic partners in the UAE and the across the region. We are proud to be a founding member of the NextGenFDI program and contribute to the growth of the UAE digital economy.”
