commercetools a next-generation digital commerce solutions and inventor of headless commerce provider has introduced its robust, future-ready, and highly scalable business-to-consumer (B2C), business-to-business (B2B) and direct-to-consumer (D2C) digital commerce solutions to the Middle East.
This comes at a time when the Middle East has witnessed a growth in ecommerce as consumers transition from in-store to omnichannel buying to online buying. All players from retail to B2B commerce are experiencing this dramatic change, pushing them to rebuild and shape their digital consumer channels. According to EZDubai and Euromonitor International reports, as online consumer spending increases, the eCommerce market is expected to increase by 60 percent by 2025 in the Middle East.
Aligning itself with the region’s vision to be fully digitalized, coupled with consumers increasingly buying online, commercetools is introducing the Middle East to advanced, modern digital commerce solutions such as its multi-tenant, Software-as-a-Service (SaaS) solution which leverages a Microservices, API-first, Cloud-native and Headless (MACH) based architecture to enable the flexibility and scalability required by businesses to provide modern and seamless customer experiences.
Dirk Hoerig, Co-Founder and CEO of commercetools, stated, “The pandemic has reshaped the way in which consumers shop, leading to a dramatic increase in the adoption of digital platforms. As a result, improving shopping experiences is paramount for businesses across industries to keep up with the growing and ever-changing consumer demands. In order to meet this demand, businesses must adopt modern, advanced digital commerce solutions that give them the flexibility and scalability to meet their customers where they are and where they want to be.”
Hoerig adds, “Having a front-end that can be updated and edited without interfering with the back-end commerce functionality allows brands to easily customize their commerce experiences. The ability to build and extend the technology to meet customers’ exact needs, along with easy maintenance and scalability to help brands provide beautiful, powerful digital shopping solutions,” he added.
