UAE-based Agritech business ‘Graze it’ is now formally commencing its operations in the UAE and KSA.
By growing sustainable animal feed directly at the consumer’s site, the company is solving a major food security challenge in the Middle East, using state-of-the-art controlled environment agriculture (CEA), allowing a water consumption 95 percent lower than conventional agriculture.
The company is releasing a smart Agri-solution that cuts by more than 35 percent of the overall carbon emissions that can be accounted for each litter of milk produced. Graze it comes into play by eliminating the expensive transportation & logistic scope of the imported livestock feed, growing it directly at the consumer’s site. Moreover, Graze it carries the complete production responsibility by supplying “feed as a service” through a subscription model. This strategy shields the end user from the effects of excessive market volatility by enabling the customer to ensure predictable quality, volume, and competitive price over an extended period.
According to research, the global deforestation rate is reaching up to 10 million hectares per year – which is equivalent to the total UAE geographic area. This is mainly driven by animal agriculture industries alone.
Given that 45 percent of the earth’s land is used for livestock and crops, which is responsible for more than 60 percent of greenhouse gas emissions – innovation is required in this sector to fight climate change.
While the conventional farming industry is under growing pressure to reduce its carbon footprint and water consumption, Graze it has adopted a holistic approach by focusing on the complete production cycle from seeds, livestock consumption & digestion, all the way to the end product.
To guarantee consistent productivity, quality, and scale, Graze-it has developed a proprietary “smart data” platform backed by Artificial Intelligence to optimise the productivity of the assets and improve the nutrition mix depending on the customer requirements.
“We believe in a different way to preserve our planet from the devastating carbon footprint impact of meat & dairy industry. Changing human consumption behavior is necessary, but it will take a while. We’d rather focus on a disruptive change at the top of the value chain that has the highest potential of considerably diminishing carbon emissions,” says Alexandre Skander Allegue, Founder & CEO of Graze it.
