ADIB Bank in Egypt has partnered with SimpliFi, a cards as a service platform to digitize payments for companies in Egypt. UAE based SimpliFi was founded in 2020 by Ali Sattar who previously headed Careem Pay,
This partnership brings SimpliFi’s innovative CaaS model to Egypt by leveraging SimpliFi’s deep technology and domain experience and strong client relationships together with ADIB-Egypt’s expertise in digital banking and understanding of the wider banking ecosystem.
Ali Sattar, Founder, and CEO of SimpliFi explained, “ADIB Egypt is at the forefront of digital banking innovation in Egypt, working closely with Fintech companies and technology start-ups to bring ‘market first’ propositions to the Egyptian market. We couldn’t have found a better partner to bring our unique CaaS model, as a first to market in Egypt.”
Mohamed Aly, CEO and Managing Director of ADIB-Egypt added, “As we continue to relentlessly accelerate and advance our digital transformation strategy, ADIB-Egypt looks forward with great enthusiasm to a progressive partnership with SimpliFi. Together we will redefine payment digitization helping companies take their financial transactions to the next level and inducing a host of benefits that extends beyond business to drive economic mobilization.”
“Our collaboration with this innovative platform with a solid record of firsts, allows us to empower Egyptian companies by issuing payment cards as a gateway to more integrated financial digitization, aligning with the Central Bank of Egypt’s vision towards expanding the efficiency and use of e-payments,” he added.
