WOLF, the world’s online festival, collaborates with Dubai’s premier flower destination, Bliss Flower Boutique. Launched in celebration of Emirati Women’s Day, WOLF will welcome Bliss to the metaverse by making two of Bliss’ popular bouquets available as virtual “Charms” that users can buy or gift to other users. The collaboration is the first of its kind to be launched in the Arab world, as part of WOLF’s efforts to highlight the contributions made by Emirati women towards the nation’s development.
Empowering women in the region as a platform for cultural self-expression is a significant focus for WOLF. The launch of this partnership solidifies the festival brand’s values of discovering local performance talents such as singers, poets and comedians, and advocating for all women. This year marks the eighth year of Emirati Women’s Day, which was founded in 2015 by Her Highness Sheikha Fatima, the nation’s mother. From August 24, the Charms will be available on the platform withprices starting at $25 cents, allowing users to gift their favourite talents and celebrate the achievements of Emirati Women.
Gary Knight, CEO of WOLF, said “To celebrate Emirati Women’s Day and epitomise this year’s sustainability theme, we are delighted to be able to introduce Bliss to the metaverse and offer our users a mesmerising flower bouquet Charm to share with their favourite females. The metaverse has seen a surge in the number of luxury brands entering the space, but we are the first florist collaboration in the region. What sets WOLF apart is our ability to connect our community so that users have direct access to the festival performers. Gifting each other Charms – especially beautifully designed ones from Bliss – is an interactive way to do this.”
The World’s Online Festival (or WOLF) is a MENA-focused online audio talent hub that brings entertainment to the metaverse. The platform is a user-created space and brings together producers, show hosts, presenters, singers, poets, comedians, musicians, DJs, and fans in a lively digital environment that includes group chat in virtual festival chill-out areas.
As a platform that is audio-led rather than visually-driven, WOLF is particularly female-friendly because it offers a safe space for women to express themselves without being concerned about unfair judgement because. WOLF allows its users to create their own virtual worlds while communicating as their avatars.
“We are seeing with fascination how the metaverse is changing the digital world, which is why we were so excited when WOLF approached us for this collaboration. This is an incredible opportunity for us to be part of the region’s ‘game changers’ in this space while also connecting with our customers on a whole different level”, said Abbey Dean Co-founder and Creative Director of Bliss Flower Boutique.
