Razer Gold, a unified virtual credit for gamers used in over 33,000 games has invested in UAE Mintroute an e-vouchers and digital cards aggregator based out of DMCC. The investment will support Razer’s mission to expand the global footprint of their virtual credit services offerings for gamers.
Mintroute will provide Razer Gold with greater access to its network of distribution platforms and its vast user base to maximize the accessibility of Razer Gold e-vouchers, digital cards, rewards, and incentives throughout MENA.
Mintroute’s platform manages more than 350 B2B partners operating in 32 countries, with a reach of over 750,000 touch points, offering a diversified catalogue of more than 100 e-vouchers and digital gift cards.
Razer Gold has seen significant traction in the GCC and MENA regions, growing its presence with over 200,000 Razer Gold touch points in less than a year via the partnership with Mintroute DMCC.
Samar Mushainesh, Mintroute CCO and Co-Founder of Mintroute states,” With Razer, we will have the opportunity to expand our offerings and set outgrowth for our clients’ businesses,” said. “Robust, modern digital distribution can create significant competitive differentiation for organizations jockeying for valuable market share, and by expanding our capabilities we will help our partners , and our company, tap into the latest and greatest distribution options.”
“The investment in Mintroute allows Razer Gold to accelerate our entry into the MENA region, one of the fastest-growing digital economies in the world, as well as offer solutions for the digital payment needs of our regional and global merchants as the obvious partner of choice,” said Adisorn Phonnarut, Global Head of Razer Gold.
