Walt Disney is setting a plan on how its entertainment, theme parks, and products will use technology to enhance storytelling for the next 100 years.
According to a Reuters report, Chief Executive Officer of Disney, Bob Chapek, discussed how Disney’s vision for the metaverse will be used in next generation storytelling.
The Disney chief also highlighted how the company will use data from theme park visits, clients’ streaming habits to deliver personalised entertainment experiences, including Marvel and Lucasfilm studios.
“Disney is absolutely a lifestyle, the question is, how our next-generation storytelling is leveraging what we know about a guest uniquely in this Disney lifestyle, then serving up unique experiences,” he told Reuters.
Chapek, who oversaw the parks division before becoming CEO in 2020, has spent years preparing how to extend the theme park experience to people who will never visit one of the company’s six theme parks globally.
Disney started laying the groundwork to explore new forms of storytelling over the past year. It started with the appointment of veteran media and tech executive, Mike White, to oversee the newly created Next Generation Storytelling and Consumer Experiences unit.
White is responsible for assembling the technological toolkit for Disney’s creative executives to employ. He is also working on how to use augmented reality and other technologies to bring a new dimension to storytelling.
The company has already experimented with blockchain-based technologies such as NFTs, or nonfungible tokens. In 2021 for example, it unveiled a series of “Golden Moments” NFTs resembling statues inspired by stories from Disney, Pixar, Star Wars and Marvel.
