What’s the theme of your participation at GITEX this year? What are the key aspects that you’re highlighting at the show?
One of the main reasons F5 is exhibiting at GITEX is to highlight the scale and impact of our Distributed Cloud Services platform to a Middle East audience. A major expansion of our application security and delivery portfolio, F5 Distributed Cloud Services provides security, multi-cloud networking, and edge-based computing solutions on a unified software-as-a-service (SaaS) platform. This further strengthens F5’s security portfolio with simplified management and security for all applications in all locations. The platform also encompasses F5 Distributed Cloud WAAP (Web Application and API Protection), which augments multiple security capabilities across F5 technologies in a single SaaS offering.
What differentiates your participation this year as compared to previous years?
The main differentiator this year will be our focus on our Distributed Cloud Services platform. We will also debut our ‘A Force For’ Awareness Campaign in the Middle East, emphasising how cybersecurity impacts individuals in all walks of life.
This year, we also hope to broaden the conversation around transformation with the following message: As organisations enhance digital services users and pursue a wider breadth of infrastructure models to improve performance and reduce costs, application service environments have become more complex. Research from F5 2022 State of Application Strategy Report reveals that as many as 88% of organisations operate both legacy and modern application architectures. 70% also operate in multiple clouds, which expands the threat surface area as companies are forced to deploy separate, and often inconsistent, security controls across different environments. Furthermore, 78% of organisations are currently focused on API security measures.
What does the ‘next digital universe’ mean to you?
To F5, the term ‘next digital universe refers to the transformation that is taking place across all sectors, driven by technologies including cloud, AI and the Internet of Things, to name just a few. These technologies, deployed in the right way and with the right platform to leverage their potential, should usher in a new age of opportunity enabling organisations to raise efficiency and innovation, and deliver a wealth of new services.
What are the challenges and opportunities in this ‘next digital universe’? How do you aim to support organisations in this journey?
Nearly all organisations in the Middle East and beyond find themselves at the epicentre of two significant trends: the evolution of applications as the centre of their customers’ digital lives and the escalation of threats against them. F5 has transformed both its business and its portfolio to meet these challenges. F5 Distributed Cloud Services is central to this shift, offering a new approach to app security with SaaS-based solutions that are centrally managed but can be deployed anywhere the app needs to be. This maximises business impact and delivers a superior customer experience.
Catch the F5 team in Hall 3, Stand B30
