This GITEX, Proofpoint aims to educate organizations on how to better protect their critical information in the world of hybrid work. As the modern threat landscape is rapidly evolving—with wider attack surfaces, more access points, and increasingly sophisticated cyberattacks, the company’s message this year is for organisations to adopt a robust cybersecurity strategy that includes a combination of people, process and technology.
This year marks a global shift to hybrid working models, which has in turn driven cybercriminals to continue to target people rather than infrastructure. With employees now forming a defensive perimeter wherever they work, recent research shows that 32% of Emirati CISOs agree that they have seen an increase in targeted attacks in the last 12 months.
“This shift in the way of working has increased organisations’ reliance on collaboration platforms and cloud technologies to maintain business continuity while employees are working from anywhere. Organisations are also creating and moving more data than ever, which has given rise to new forms of information security risks, making it challenging to both understand when data is at risk and implement the proper controls to mitigate that risk. To respond to the evolving threat landscape, this year, Proofpoint will showcase its latest solutions for organisations in the Middle East to protect their people and defend their data in this new way of working,” said Emile Abou Saleh, Regional Director, Middle East and Africa at Proofpoint.
Digital universe and digital economy
The digital universe encompasses an entire ecosystem within the digital economy, including the metaverse, blockchain, AI, and so on. As exciting as these digital revolutions are, they come with their own cyber challenges. Proofpoint aims to educate organisations on how to better protect their critical information against this evolving backdrop.
“Data doesn’t lose itself. People lose data – it’s either stolen by an external attacker via compromised credentials, lost due to a careless user, or taken by a malicious employee, often to a competitor. As the digital landscape evolves, it’s critical to protect against these insider threats with the right technological controls in place and employee education on how to identify and respond to such threats,” said Saleh.
“AI, ML, cloud technologies, 6G and the metaverse have the potential to revolutionise the entire digital economy and promote a more connected future. Naturally, a more connected world comes with its own set of challenges and companies will have to adapt their security strategy to stay ahead. This is why it’s critical that organisations have robust technological controls in place to monitor and protect their data, while also focusing on educating their people on the best way to identify and take action against new threats.”
Catch the Proofpoint team in Hall 2- D20.
