ITP.net’s sister publication Arabian Business recently hosted a webinar with Meta focusing on how companies can take advantage of Business Messaging to deliver personalised, conversational commerce experiences to customers. The virtual event featured insights from Maissa Fatté, MENA Client Partner, Business Messaging, Meta, and testimonials from Ahmet Gürsoy, Chief Supply Chain Officer at Modanisa, and Shaheer Usmani, Head of Marketing at Azadea Group.