Showcasing its unique strengths as a regional value-added distributor for the digital era, Redington Value is participating at the 42nd edition of GITEX Global under the theme of ‘Accelerating Transformation – Addressing Technology Friction, Delivering Innovation’.
In the past year, Redington Value has been solely focused on ‘simplifying’ customers’ cloud and digital journeys. Today, along with simplifying, the company is focusing its efforts on ‘accelerating’ transformation.
Sayantan Dev, President, Redington Value, said, “On one hand, innovation is taking place faster than ever and on the other, channel partners must be agents of change to bring these innovations to customers quickly. Redington empowers partners to deliver these new solutions and services efficiently through new revenue streams, better capacity, and extensive resources. Here we played the role of a catalyst.
“When the pandemic crippled global economies, businesses were compelled to adopt digital transformation technologies overnight to ensure business continuity. This led to exceedingly complex IT environments where customers had to make critical decisions about their IT investments. Over the last two years, Redington along with our channel partners has stepped up to help simplify these decisions for customers.”
Dev continued, “Today, everyone understands that they must think and act digital to thrive in a digital-led world. And our role has evolved – it is no longer only about simplifying transformations, but the need of the hour is to advance digital agendas to help customers optimise market opportunities and achieve business outcomes swiftly.”
Redington Value’s partner focus and initiatives
With the overarching objective of helping businesses ‘accelerate’ transformation and reduce technology friction, the company has unveiled several unique initiatives this year including ‘The Pitch Room by Redington’, powered by Microsoft.
The programme is aimed at helping channel partners capitalise on solutions from Azure-native Independent Software Vendors (ISVs).
The distributor also launched ‘The Vertical’ by Redington, a series of events that will showcase tailored industry-specific digital solutions. The series aim to bring the latest technologies for accelerating and enhancing customers’ business for the digital age.
Redington has also recently launched its Managed Security Services Provider (MSSP) brand – DigiGlass by Redington to address the evolving cybersecurity issues that are rising in today’s digital economy.
Over the past year, the distributor has seen a significant rise in the number of partners leveraging its intelligent cloud management platform CloudQuarks.
Additionally, the company has also strengthened its vendor portfolio over the past year to help partners have access to world-class solutions and technologies to support their customers’ digital transformation journeys.
With a strong focus on enabling partner profitability and partner enablement are important elements at Redington. The company hosted many webinars, educational events, and in-depth workshops to empower channel partners in guiding customers in their digital journeys.
Dev concluded, “While we have accomplished many milestones, we believe we have only scratched the surface and there are greater opportunities to leverage. Our partners and customers can rely on us to continue offering disruptive solutions, increased revenue streams, better capacities, innovative technologies, and unique services – all designed to help them achieve their business outcomes seamlessly and effectively.”
At GITEX Global, reach out to senior executives at the Redington stand A1 in Hall 5 to know more about how the distributor can empower your digital journeys.
