Posted inGITEX AFRICA

GITEX Global leverages 42-year legacy, embarks on a new journey to Africa

GITEX AFRICA marks its first international venture, in partnership with Morocco’s Digital Development Agency

The global tech event – GITEX Global is leveraging its 42-year old legacy of connecting tech titans, governments, start-ups, investors, and innovation hubs to launch GITEX Africa. The inaugural event will take place from 31 May to 2 June 2023 in Marrakech, Morocco.

GITEX AFRICA is launched in partnership with the Digital Development Agency (ADD), a strategic public entity leading the Moroccan government’s digital transformation agenda under the authority of the Moroccan Ministry of Digital Transition and Administration Reform.

KAOUN International, the overseas events organising company of Dubai World Trade Centre (DWTC), will lead the partnership and has officially launched the “Go There” global campaign for GITEX AFRICA.

Commenting on the announcement, Mohammed Drissi Melyani, General Director of the Digital Development Agency, said: “We are honoured to organise this event in a continent which is seeing great dynamic, economic and social growth in many fields.

“Morocco is playing a crucial role to assist and support the development of Africa under the leadership of His Majesty The King Mohamed VI and to link it economically to the rest of the world. We are deeply engaged to contribute to the success of this first edition of GITEX AFRICA and will work very hard to make it exceptional for us all.”

Is Morocco Africa’s emerging tech hub?

For years GITEX GLOBAL has advanced the African agenda, in 2022 welcoming its most heightened participation from the African tech ecosystem yet. This was amplified by ‘Africa Fast 100’ at its North Star start-up showcase, the largest ever gathering of African start-ups to be hosted under one roof outside of Africa.

Morocco is Africa’s fifth largest economy with foreign investment rising, particularly in sectors such as manufacturing, through favourable macroeconomic policies, trade liberalisation, investment incentives, and structural reforms. New Moroccan national strategies emphasise value-added industries such as renewables, automotive, aerospace, textile, pharmaceuticals, outsourcing, and agro-food.

In its largest edition yet, GITEX GLOBAL 2022 also featured involvement from key African unicorns, such as Jumia, Flutterwave, and Chipper Cash, while welcoming ministerial delegations from Nigeria, Ethiopia, Morocco, and many more.

GITEX AFRICA 2023 will build on these achievements, across sectors of fintech, e-commerce, cloud, IoT, AI, telecom, and security.