Freshworks has announced that FinChoice, a digital financial service provider, chose Freshchat and Freshdesk Omnichannel to make digital service effortless for agents and serve customers in the channel of their choice.
According to Freshworks, its strategic relationships with global technology partners like WhatsApp, Google’s Business Messages and Slack helps FinChoice elevate omnichannel customer experiences through the Freshworks Neo platform.
FinChoice selected Freshdesk Omnichannel and paired it with Freshchat conversational messaging software, powered by the Freshworks Neo platform, to unify FinChoice’s customer support software for all of its teams by providing a unified view of its customers.
Freshdesk helps agents manage email and social media requests, and customer queries are handled in real-time through advanced automations on Freshchat’s integration with WhatsApp. FinChoice also uses the integration between Freshchat and Google’s Business Messages to help new customers who discover the company through Google Search and Google Maps. Their goal is to make support instantaneous, and serve customers on the platform of their choice, while driving awareness about the financial services offered by FinChoice.
“A lot of our customer base is using Google, Twitter, and Facebook to find financial services and ask for help online,” said Farrah Abdurahman, Digital Experience Lead, FinChoice. “We were up and running with Freshworks software in mere weeks and having live chat conversations with prospects and customers in real time, this aided us in being able to support our customers via numerous different channels.”
Manish Mishra, Senior Director of Sales, Freshworks MEA, said, “The Middle East and Africa market has some of the largest customers of Freshworks and we see businesses adopt not just one product but look at our portfolio holistically and make use of various integrations from our marketplace to further drive business value through digital transformation. We are excited to see how FinChoice further evolves and elevates its customer experience using all our available technology.”
