To serve the growing creator community in small business, Visa has announced the launch of the Visa Ready Creator Commerce program. The global initiative will help creator-centric platforms, such as social-commerce and video gaming companies, embed financial tools – like faster and more flexible payouts through Visa Direct and tipping and donations.
“Creators are reshaping and expanding the small business ecosystem,” said Vanessa Colella, SVP and Global Head of Innovation and Digital Partnerships at Visa. “We want to harness the scale and reach of our network to help this community thrive. With the Visa Ready Creator Commerce program, we’re building a connective layer – bringing platforms and technology enablers together to deliver modern financial tools for the creator economy.”
For many small businesses, cash flow is a persistent challenge. Creators need to move capital quickly to build momentum and gain a following. Immediate access to earnings can help creators capitalise on viral moments, opening further opportunities for advertising and brand and partnerships. Through the Visa Ready Creator Commerce program, creator platforms can get connected to Visa Direct, enabling creators to access their funds in near real time.
The ability to receive gifts, tips, and donations from fans and followers is another vital tool for creators in monetising their work and growing their business. Through the Visa Ready program, qualifying platforms can enable tipping and subscriptions, and unlock new income streams for creators globally.
To help bring these solutions and partnerships to the forefront, Visa is planning creator commerce solutions with companies such as Linktree, Marqeta, Rutter and SamCart.
The Visa Ready Creator Commerce program expands on Visa’s commitment to educating, empowering and enabling the entrepreneurs within the creator ecosystem. Earlier this year, Visa launched The Visa Creator Program, a one-year immersion experience to help creators navigate the technology behind NFTs and better understand how they can monetise their creativity using these new technologies.
