OneRare, the world’s first food metaverse, or better known as Foodverse has officially launched in the UAE.
Founded by husband and wife Gaurav Gupta and Supreet Raju, the platform aims to bring the Global F&B Industry to Web3 for the first time.
This innovation allows the industry to create virtual experiences, food NFTs and games, and connect with food enthusiasts worldwide.
“I have long said that food has a language of its own and makes the world a happier place,” said Supreet Raju, co-founder and CEO of OneRare.
“It is what connects us and the metaverse only brings us closer together in a unique way in which we can share our culture and our food. Now with the launch of the foodverse, there is no reason why brands and consumers can’t come together in this safe, virtual setting.”
OneRare’s Foodverse will have different zones where users can explore Celebrity Chefs, Food Brands, and Virtual Restaurants.
The virtual world mimics the real world and includes geographic areas such as the beach, forest, and lakeside, allowing you to freely roam the open world. Additionally, an exclusive Gaming zone offers activity areas for players to discover, earn, collect, and engage in battles.
“The platform is incredibly unique and offers the end-user with so many opportunities to explore food,” adds Gaurav Gupta, co-founder of OneRare.
OneRare users can claim Dish NFTs worldwide by gathering Ingredients and following Recipes to produce unique NFT artworks. The dishes encompass a wide range of global cuisines, festive specials, keto and vegan-friendly recipes, as well as signature recipes from celebrity chefs and restaurants.
“As we grow, users will also be able to swap these NFTs for real meals & deals – amalgamating our real & virtual lives,” said Raju.
After its initial launch in November, OneRare introduced the first full-service food metaverse featuring in-world games, chef and brand partnerships and exchanges of virtual assets for real world utility.
Partnerships with food brands such as Foodlink UAE, The Bhukkad Cafe, Cali Poke, Farzi Cafe, Papa John’s and more in only a few months is the testament of F&B businesses looking to create virtual restaurants, interactive experiences and more on Blockchain.
