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Sheikh Hamdan unveils Hub Nub to fast-track Dubai government decisions

The Hub Nub app enables instant interaction between government leaders in a secure, integrated, and highly reliable digital environment

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Chairman of The Executive Council of Dubai, has announced the launch of the Hub Nub app, which is a new government communication tool that allows for reliable and efficient communication between leaders and decision-makers in Dubai’s government.

The platform was developed by Digital Dubai and serves as a real-time communication platform for government leaders across all sectors, boosting decision-making processes.

The app was created to meet the changing strategic imperatives of the government in a rapidly evolving urban environment and is part of the Dubai Government’s efforts to achieve the Dubai Economic Agenda D33’s goal to consolidate the emirate’s status as one of the world’s top three cities.

The Hub Nub app allows for quick and real-time decision-making to reinforce Dubai’s position as a world-leading government.

Sheikh Hamdan expressed his appreciation for the efforts of Digital Dubai and other government entities in ensuring a smooth digital transformation that will boost sustainability and optimise the use of resources.

“We seek to consolidate Dubai’s status as the world’s best city to live, work and visit. To achieve our ambitious goals we need to constantly develop robust creative solutions to challenges that may seem impossible to solve. Dubai continues to invest heavily in expanding its technological capabilities,” said Sheikh Hamdan.

“We are confident that the city will maintain its position as a leader in technological adoption and innovation. The capabilities of our nation’s talent encourage us to raise the bar for quality and efficiency and expand the horizons of excellence in our efforts to improve people’s lives.”

The app enables instant interaction between government leaders in a secure, integrated, and highly reliable digital environment, facilitating the rapid deliberations and immediate exchange of documents and notes necessary to make the best possible decision quickly and effectively.

It provides instant messaging, voice messages, video and audio calls, and the sharing of photos, documents, websites, and other content. The platform meets the highest standards of security for data exchange, in line with the Dubai Cybersecurity Strategy.

The new approach facilitated by the Hub Nub app allows users to keep pace with and even anticipate developments to make strategic decisions that will help maintain Dubai’s pre-eminence among global cities today and in the future. The platform embodies the dynamism of the Dubai Government, which has emerged as a pioneer in digital transformation and a leader in anticipating and designing the future.