Boomi has made its mark in the Middle East and Africa (META) region as a stand-alone entity since its separation from Dell Technologies. A leading provider of intelligent integration and automation solutions, Boomi has been serving customers from a variety of industries including transportation, retail, logistics, manufacturing, government and many more for years. With its recent office opening, Boomi added team members across all functions, including sales, engineering, channels, marketing, customer success and more, to provide support and stay closer to its customers and partners. This expansion reflects the company’s commitment to supporting local businesses as it aims to help organisations ‘power the future of business with intelligent integration and automation’.
Approach to intelligent integration and automation
One of Boomi’s key approaches to intelligent integration and automation is its platform’s low-code capabilities. This ‘wizard-driven’ approach allows users, whether they are IT professionals or business users, to easily leverage the platform and develop their own skills. With Boomi’s intuitive interface, users can accelerate the integration of applications and data, reducing the time and effort required for complex integration projects.
AI-first approach
Boomi’s intelligent integration and automation solutions are powered by advanced technologies such as artificial intelligence (AI). Boomi.ai, a recent addition to the platform, utilises generative AI to understand and translate user inputs into actions.
“Learning from around 20,000 customers and 200 million integrations, the generative AI resembles your thought process and translates your words into actions to radically connect applications, data, processes, people, and things,” said Ahmed El Hamouly, Head of META & CIS, Boomi.
Boomi AI revolutionises integration technology with cloud-native iPaaS, AI-guided suggestions, and ML-powered integration generation. It reduces development time, streamlines workflows, and empowers organisations to build mission-critical integrations effortlessly.
Flexible deployment model
The company also offers a flexible platform that combines the benefits of SaaS and on-premise solutions. Here, customers have a Design plane for capabilities like integration, while the runtime plane allows them to choose where to install runtimes—on-premise, in the cloud, or hosted services. This approach provides a versatile deployment model, ensuring security, privacy, and minimising IT risk. It’s a comprehensive solution that empowers organisations to adapt and thrive in their integration journey.
