In recent years, the workplace has undergone a profound shift, with hybrid work becoming the new standard. The rise of video collaboration and meeting technologies like ClickShare, has played a pivotal role in reshaping how we work, communicate, and collaborate in the GCC region. Ekta Puthran, Head of Sales APAC & MEA – Collaboration at Barco, elaborates on how the company is elevating meeting experiences in the GCC.
How is Barco enhancing the meeting experiences?
The adoption of video collaboration technologies has been nothing short of transformative in the world of work. In a survey conducted by Barco ClickShare, it was revealed that 59% of employees prefer some form of hybrid working, reflecting the changing dynamics of the workplace. Despite the shift to remote work, in-person meetings remain vital for fostering company culture and productivity. Approximately 55% of employees believe that important presentations should still be conducted in person.
ClickShare has emerged as a key player in this transformation, as it seamlessly bridges the gap between in-person and remote meetings, enabling equitable, seamless collaboration, no matter where the meeting attendee is. With ClickShare, companies can transform any meeting room into a collaborative space, free from the constraints of traditional setups and cumbersome cables.
Please elaborate on the growing demand for hybrid work solutions in the GCC
The Gulf Cooperation Council (GCC) region has witnessed a substantial surge in demand for hybrid work solutions, particularly for ClickShare products. Several factors contribute to this growth. Firstly, ClickShare offers an agnostic modern workspace that imposes no limitations. It seamlessly integrates with any peripheral and video conferencing platform, providing organisations with the flexibility and interoperability to choose the tools and setups that suit their needs best.
ClickShare promotes flexible meeting setups, accommodating diverse requirements. Its user-friendly approach, including the ability for guest users to participate without additional software or app downloads, has made it especially popular in the GCC region.
ClickShare’s flexibility allows it to cater to a wide range of industries and verticals. Its primary focus is on enabling collaboration in every meeting room, whether equipped with video conferencing devices or not. More recently, there has been a growing demand for ClickShare in the education vertical.
What is you focus at GITEX Global 2023?
At GITEX, the spotlight will be on the newest ClickShare’s cutting-edge solutions that empower organisations to create meaningful and flexible workplaces. The most recent innovations include the ClickShare Conference CX-50 2nd generation, the premium model that brings more flexibility for the IT manager and offers an inclusive meeting experience for end-users in high-impact meeting spaces.
On show, the power of the ClickShare partnerships will be showcased as well. Through the Connect Partner program, Barco provides partners with the tools, resources, and support they need to successfully promote and implement ClickShare products, further enhancing the adoption of collaboration solution in the GCC and beyond.
