At GITEX Global 2023, du is focusing on the key themes of sustainability, innovation, and technology. This year’s participation aims to build on the momentum of the UAE’s vision for a sustainable future, with a strong commitment to achieving net-zero emissions by 2050.
Under the theme of “Shaping a sustainable tomorrow through advanced technology,” du is not only advocating the UAE’s strategic vision but also positioning itself as a catalyst for positive change and innovation in the telecommunications sector. The company aims to equip government entities with a reliable network, heralding a future where innovation converges with technology and sustainability, enabling the full potential of digital transformation within every organisation.
Fahad Al Hassawi, CEO of du, emphasised the company’s commitment, stating, “At GITEX Global 2023, we are proud to showcase our commitment to sustainability, innovation, and digital empowerment. As an integral part of the UAE’s journey towards a sustainable future, du is dedicated to leveraging advanced technology and forging strategic partnerships to drive positive change and make a lasting impact on our society.”
One striking feature of du’s presence at the event is its commitment to environmental stewardship. The company has constructed its stand using entirely recyclable materials, emphasising its dedication to sustainability. In addition to this, the stand features a 40 percent increase in greenery, not only enhancing the aesthetics but also highlighting a core element of sustainability in the overall design.
du’s participation at GITEX Global 2023 revolves around three key pillars: technology, innovation and digitalisation, and sustainability. Each pillar signifies du’s unwavering commitment to utilising technology for societal betterment, revolutionising industries, and fostering sustainable practices.
Under the Technology pillar, du is leveraging cutting-edge solutions to create a better society. One of its standout showcases, the Future Factory, brings together robotics and automation in manufacturing, emphasising sustainability and Industry 4.0. Similarly, in the Future of Farming and Agriculture exhibit, du spotlights smart farming and agricultural technology to maximise efficiency and promote sustainable practices.
Innovation and Digitalisation are the driving forces behind du’s efforts to empower businesses and government entities. The company employs cloud migration, AI, IoT, and blockchain to enable digital transformation, driving efficiency and competitiveness. The Future of Education and Future of Wellness and Healthcare showcases demonstrate du’s dedication to transforming the education and healthcare sectors through technological advancements.
Sustainability is at the heart of du’s focus, exemplified through initiatives such as the solar-powered mobile tower and the Connected Recycling showcase. These initiatives promote eco-friendly solutions and minimise environmental impact, thus driving positive change in the community and supporting a green economy.
At GITEX Global 2023, du will demonstrate its commitment to sustainability, innovation, and digital transformation through a range of exhibits. These showcases underscore the company’s collaborative efforts with key partners, including government entities and industry leaders, to implement sustainable practices and drive technological advancements in the telecommunications industry. As du continues to champion sustainability and innovation, its presence at GITEX Global 2023 promises to be a source of inspiration and innovation in the ever-evolving tech landscape.
