The world’s unrivalled motoring publication is making its way to the GCC. For the first time ever, fans and motoring enthusiasts will be able to immerse themselves in the electrifying world of Top Gear, now presented in the rich Arabic language.
Maintaining the legacy of the internationally renowned brand, Top Gear Middle East brings the same level of professionalism and unmatched quality that ITP Media Group and the Top Gear editorial teams are known for. Viewers and readers can expect world-class entertaining content that also provides comprehensive insights into the motoring world.
The digital platform showcases five sub-categories: reviews and reports, automotive news, electric cars, gaming, watches, and accessories. Each segment has been tailored to address the distinct interests and needs of the motoring community in Saudi Arabia, UAE, Qatar, Bahrain, Kuwait and the broader Middle East. For those who prefer to read a physical copy of the classic Top Gear experience, there will be a printed version coming in 2024.
With a history of drawing several hundreds of millions of audiences and clocking in billions of views, Top Gear ME is geared up to continue this legacy. The brand’s award-winning and record-breaking content will resonate with fans old and new, setting new milestones in the Middle Eastern motoring media landscape.
Ahmad Bashour, Managing Director at ITP Media Group said, “We are thrilled that Top Gear Middle East is our first global title launched in Arabic, and first launched digitally. The Middle East is an audience hungry for high-quality localised automotive content and Top Gear Middle East fills this gap in the market, opening opportunities for car enthusiasts, leading experts in the field, advertisers, and creators.”
Ahmad Abuljadail, Head of Content at Top Gear ME said, “Top Gear Middle East is poised to ignite a frenzy of excitement among auto-enthusiasts and thrill-seekers into the vibrant world of Arabian motoring. From latest engines to wild experiences, we promise to deliver exhilarating entertainment that will keep fans on the edge of their seats.”
