The global data and AI leader SAS has roped in Redington as its new distribution partner for the Middle East, Africa, and Turkey (META) region. In recent months, SAS has doubled down on its partner strategy and has shifted to a new distribution model for SAS solution provider partners and resellers. The idea is to deliver software to more customers across industries and geographies.
A press note shared by Redington stated “The agreement with Redington will provide affected SAS Partners in these regions with expanded reach and resources to generate more value, not only for their businesses but also for customers who are seeking to maximize the impact of their data with SAS solutions.”
John Carey, Vice President of Global Channels at SAS, said in the note, “Our partners are powerful growth engines and innovators. As we grow our business, we want to empower them to do the same alongside us. Joining forces with Redington will help us scale, providing our partners with additional tools and growth opportunities as we work to solve our customers’ most pressing challenges with AI and analytics.”
Redington has a strong presence in the META region, which includes over 290 international brands, and connects channel partners to create value and drive digital transformation. The company will also provide channel partners with the needed in-region sales, recruitment support, and enablement, along with tailored programs and marketing expertise, and training workshops.
“Redington is reimagining the digital future by empowering the channel community to become trusted digital consultants. We do this by equipping partners with cutting-edge solutions and services from leading global brands that will enable end customers to achieve business outcomes. The digital future that we are helping to create will be defined by increased efficiency, enhanced customer experiences and improved profitability,” said Dharshana Kosgalage, Head of Technology Solutions Group at Redington META.
“Our association with SAS adds a whole new dimension to our focus on reimagining the digital future. It will play a key role in Redington’s penetration into the critical technologies of AI and advanced analytics and reinforce our verticalised offerings for key industry sectors of BFSI, government and manufacturing. With our trusted, analytics-focused network of partners across META, we are looking at a huge opportunity ahead of us in the world of data and AI-led transformation.”
