Earlier this week, NVIDIA, in partnership with Microsoft, announced the winners of the second edition of its creative design competition, NVIDIA Studio Nights.
The regional event, held at twofour54 in Abu Dhabi, highlighted talented content creators who leverage the power of the NVIDIA Studio platform and RTX GPUs and offered them the opportunity to network with other designers and artists.
Nvidia had announced the launch of their generative AI (Gen AI) platform Chat with RTX. The chatbot gives enterprises the potential to leverage AI on employees’ local environment to bolster productivity. With Chat with RTX, one is not required to access gen AI tools on platforms that are hosted by OpenAI.
In a conversation with edge/ Chantelle Tavid, Head of Marketing at NVIDIA MENAT spoke about how RTX can change the industry, and the advantage NVIDIA has over the other platforms.
edge/: Tell us more about this partnership with Microsoft and what are the core aims of the partnership, how will it help NVIDIA Studio?
Chantelle Tavid: We were so delighted to have Microsoft at NVIDIA Studio Nights 2.0. The partnership with Microsoft enriched the NVIDIA Studio Nights event by offering creators access to the latest cutting-edge hardware such as the Microsoft Surface Laptop Studio 2, fostering collaboration and innovation, and broadening the event’s reach and impact within the creative community.
edge/: What are the core advantages of the NVIDIA studio, and how does the tech work?
Chantelle Tavid: Supporting hobbyists, aspiring artists, and industry professionals alike, the NVIDIA Studio platform supercharges creators’ creative processes with RTX GPUs and AI. Our industry-leading RTX GPUs and the AI-powered technologies and tools they offer, paired with our exclusive driver technology, enhance creative apps with a level of performance and ability that’s nothing short of inspiring.
edge/: Tell us in detail about the RTX GPUs and how their AI and technology is going to be beneficial for gaming companies?
Chantelle Tavid: NVIDIA’s RTX GPUs revolutionize gaming with real-time ray tracing and Deep Learning Super Sampling (DLSS) technology, delivering lifelike visuals and improved performance. AI-enhanced features boost image rendering and content creation, while high performance and energy efficiency ensure smooth gameplay. With extensive developer support, gaming companies can seamlessly integrate AI and ray tracing into their titles, pushing the boundaries of realism and performance for an unparalleled gaming experience.
edge/: What does RTX Technology do and how is it different, what are its core advantages?
Chantelle Tavid: The RTX platform is the only platform for gamers and creators that accelerates over 500 games and creative applications using AI.
For example, DLSS leverages AI to upscale lower-resolution images to higher resolutions in real-time, improving performance without sacrificing image quality.
The core advantages of RTX technology lie in its ability to deliver unprecedented realism and performance in gaming. With lifelike visuals, enhanced performance, and efficient rendering, RTX technology sets a new standard for immersive gaming experiences.
edge/: How will this possibly transform the way the industry currently operates and functions?
Chantelle Tavid: The introduction of RTX technology is poised to revolutionize the gaming industry by elevating visual fidelity, optimizing performance, and fostering innovation.
With real-time ray tracing and AI-powered features like DLSS, games will offer advanced levels of realism and immersion, setting new standards for player experiences.
This shift towards more lifelike visuals and enhanced performance could reshape players’ expectations and influence game development practices, leading to more ambitious and visually stunning titles.
Additionally, the adoption of RTX technology may foster greater collaboration and creativity within the industry, sparking new ideas and pushing the boundaries of game design. Overall, RTX technology has the potential to transform the way games are created, experienced, and enjoyed by players around the world.
