Blue Prism, known for its enterprise robotic process automation (RPA) and intelligent automation, has created a new value-added distribution (VAD) model by partnering with the Dubai-based StarLink.
This new model aligns with Blue Prism’s broader mission to help organisations around the world easily access Blue Prism technology and services and contributes to the business’s globalisation efforts.
Blue Prism and StarLink will establish a unified distribution process with deeper engagements and competency within StarLink’s extensive channel community to help address regional customers’ automation goals. The partnership will provide the UK-based Blue Prism with extensive visibility into the new business market and will facilitate expansion of its partner eco-system.
StarLink and its channel partners within the cyber security and cloud practices will benefit from access to key partners and all the experience and technology within Blue Prism’s partner ecosystem; the Technology Alliance Program (TAP).
“The intelligent automation and artificial intelligence landscape holds huge potential in the META region, with Blue Prism at the forefront of this technology,” said Zaidoun Arbad, COO, StarLink. “We feel privileged that Blue Prism chose us as their first value-added distributor. This is both a huge responsibility and opportunity, but we are well-equipped to take this on and look forward to adding value to this great partnership.”
In addition, StarLink’s current security distribution network and Blue Prism’s TAP program have overlapping partners, including Sailpoint, Thales, and OneIdentity. This overlap enables these and other security partners in the StarLink Connect Partner network to realise the value of using Blue Prism’s intelligent automation platform with their own capabilities, giving customers better automation options and serving their needs in the cyber security market.
Linda Dotts, Chief Partner Strategy Officer, Blue Prism, said: “Our partnership with StarLink represents a positive step for us in the region, as Blue Prism technology is rapidly made available to its customers.
“StarLink will also be providing local resources and professional services for product implementation and support, which expands the scope of our presence in the Middle East and will help us in accelerating the revenue generated by our partners in the region.”
