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Dubai Chamber and Google to advance digital reach of UAE SMEs

‘Business Online Presence’ dashboard allows companies to manage their online presence, reputation and engage with customers from a single platform

Dubai Chamber and Google to advance digital reach of UAE SMEs
Dubai Chamber and Google to advance digital reach of UAE SMEs

Google and Dubai Chamber have collaborated to launch ‘Business Online Presence’. It is a comprehensive digital solution crafted to enable businesses in the UAE manage their online presence, maximise visibility and attract new customers. 

The new solution was launched during a webinar organised by Dubai Chamber in collaboration with Google. The virtual event was attended by members of business community in Dubai, including representatives from business groups and business councils.

His Excellency Hamad Buamim, president and CEO of Dubai Chamber, described the dashboard as a versatile and reliable tool that helps SMEs seamlessly manage their online presence, reputation, and activities from a single platform.

He said, “The platform is designed around the needs of local businesses and helps them easily reach new categories of customers who are actively seeking out specific services and products.”

Members of the Dubai Chamber can now access the ‘Business Online Presence’ dashboard to set and verify their business profiles across single or multiple locations on Google Search and Maps.

Those online profiles feature essential business details such as opening hours, contact details, address and photos. Businesses can also post timely offers and promotional packages during special seasons.

The tool can generate a customised total score for each business’ online readiness and reputation management.

Members of the Dubai Chamber, whether small or medium-sized enterprises, can use the dashboard to standardise brand experience and engage with customers through online reviews, access timely insights like their store visits and identify operational challenges faster.

Through this program, registered businesses can also access the ‘Maharat Min Google’ training program to learn the digital skills needed to grow online.

Lino Cattaruzzi, Google’s Managing Director in MENA, said, “We are very happy to continue our collaboration with Dubai Chamber, which has started in 2018, and together offer a tangible solution that helps SMEs across the country grow their online presence and learn digital skills to successfully scale their businesses and reach more customers.”

This initiative is the product of Chamber’s long-standing partnership with Google which has benefited more than 100,000 businesses in the UAE and helped them enhance their digital presence.

This partnership is also under ‘Grow Stronger with Google’, the company’s initiative to help accelerate economic recovery in the MENA region through tools, programs and grants.