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Coca-Cola strengthens global digital network

The company is set to open a digital delivery hub in Johannesburg to gather digital insights and enhance customer experiences

Coca-Cola strengthens global digital network
Coca-Cola strengthens global digital network

The Coca-Cola Company has announced plans to establish a digital delivery hub in Johannesburg, South Africa.

Last month, the company has added Dublin to its mix of strategically located hubs. The move is part of the company’s continuous commitment to digital transformation.

The Johannesburg hub rounds out the list and serves as the latest example of Coca-Cola’s investment in its global digital network. Like other service centres, this centre’s efforts will focus on using digital insights, business intelligence, analytics, and smart digital marketing to enhance the customer and consumer experience.

Dublin’s digital hub will play a supporting role in Africa’s maturation process until Johannesburg is equipped to take on the local challenges and unique offerings that ultimately yield innovative, scalable solutions.

The initial recruiting focus resides in the data and analytics front, followed by software engineers and developers to fortify the diverse talent landscape.

Each delivery centre offers exciting opportunities to learn, grow, and contribute to Coca-Cola’s journey to be a cutting-edge technology leader. Africa brings yet another dimension to the tech scene and complements the diverse, yet focused global initiative.

“We are looking for people who want to be part of building something – creating a strong community from the ground up,” said Sue Liderth, Vice President, Regional Delivery for Europe, Middle East, and Africa regions. “That kind of experience instills a lot of pride – not only in one’s work, but also for the company and the communities in which we work, live, and serve.”