Avaya has been announced as a ‘Major Player’ in the 2021 IDC MarketScape for the worldwide CPaaS (Communications Platform as a Service) market.
The company’s solution – Avaya OneCloud CPaaS – enables organisations to create and deliver more memorable experiences by assembling and combining business capabilities to achieve the outcomes they need, in the moment, for their customers and their teams.
According to IDC 2021 CPaaS MarketScape, Avaya “brings decades of experience and support capabilities. The company has evolved significantly over the past two years and offers a more cohesive and tightly integrated platform. You should consider Avaya for deep expertise and integration with unified communications (UC), call center, or CRM platforms. Avaya is also adept at developing customer engagement solutions for any company size with the ability to scale as required.”
IDC predicts that the worldwide CPaaS market is forecast to grow from $4.3 billion in 2019 to $17.7 billion in 2024, resulting in a CAGR of 33 percent.
Avaya OneCloud CPaaS makes businesses more agile – providing composable building blocks, enabling organisations to extend, build on, and customise their communications and collaboration solutions.
“Organisations are increasingly embracing CPaaS to compose their business around each customer,” said Anthony Bartolo, executive vice president and chief product officer, Avaya.
“Avaya OneCloud CPaaS simplifies and accelerates business processes by easily integrating powerful AI capabilities and data-driven automation as a layer of innovation integrating with existing customer applications. This includes the full breadth of unified communications and customer experience, connecting best of breed technologies from across Avaya’s extensive ecosystem with other leading applications.”
“The cloud has become extremely important to the communications industry, reducing barriers to entry into the communications landscape and increasing ease-of-use and scalability,” said Courtney Munroe, vice president, Worldwide Telecommunications Research, IDC.
“Built as a combination of communications platforms and cloud computing, communications platforms as a service (CPaaS) provides a cloud-based development platform and the necessary communications application programming interfaces (APIs) that enable software developers to easily integrate communications capabilities directly into internal and customer-facing applications and workflows.”
