Salesforce has introduced a new industry-specific application for managing cross-channel advertising sales – Advertising Sales Management for Media Cloud.
With the new application, cross-channel planning and execution, automated client reporting and campaign optimisation converge in a single platform to help drive revenue for publishers.
“We understand the complexity that comes with managing advertising sales in today’s increasingly digital world, especially with publishers managing data across so many different advertising channels and formats,” said Christopher Dean, VP and GM, Media Cloud.
“With Advertising Sales Management, Media Cloud’s new industry-specific application built natively on top of the Salesforce Customer 360 platform, we’re giving publishers one simple platform to help their teams manage everything in one place.”
With Advertising Sales Management for Media Cloud, the company said publishers can maximise advertising revenue by bringing together media planning across channels and analysing campaign performance from multiple first- and third-party sources. This includes:
Growing advertising sales with a unified platform: With Advertising Sales Management, publishers have a single platform to plan and monitor campaigns across different formats and platforms, without needing to jump across different systems — ultimately reducing time spent logging into different systems.
Streamlining advertising operations and sales with automation: With Advertising Sales Management, data can flow across advertising systems consistently while automated approvals along the workflow can be configured to provide visibility at each phase of the campaign.
Optimising campaign performance with a single view of truth: Embedded analytics and dashboards provide timely, actionable insights, all in a single view, to help optimise campaign performance. Publishers can easily fix pacing and campaign performance problems in real time, while their sales teams can analyse historical performance to uncover upsell opportunities, like recommending new and niche channels for incremental reach.
Advertising Sales Management for Media Cloud is generally available.
