Paytronix Systems, a leading company in advanced digital guest experience platform, announced that the US-based Smashburger has leveraged its powerful AI to IA technology to launch its data-driven SmashClub Rewards programme, which has helped drive the brand’s overall sales growth in 2020 by 6.5%.
The achievement led to Paytronix naming Smashburger a Marketing Innovation Icon in the 2021 Paytronix Loyaltees Awards.
“The Paytronix-powered loyalty program was a key component of the Smashburger same-store sales growth story,” said Scott Johnson, VP of Marketing for Smashburger. “Over the past year, we’ve made great strides in improving the Smashburger brand experience across all touchpoints, and the Paytronix loyalty platform gives us the ability to communicate that and build on it with our customers, helping drive the incremental spend and visits which led to revenue growth.”
As a Paytronix Data Insights client, Smashburger enlisted Paytronix’s AI to IA services to “micro-segment” its customer base and create a powerful, data-driven loyalty program.
Through personalised, one-to-one marketing campaigns, it has steadily spurred additional sales and Lexi Ryan, Loyalty Manager for Smashburger, commented: “Through the SmashClub Rewards program, we utilised the Paytronix tools to tailor communications in a targeted way to what guests enjoy.
“Offers are tied to core and aspirational behaviour so that guests get what they love. We want to make their experience very personal.”
With its data-driven and AI-powered campaigns, Smashburger was able to generate a far more profitable campaign structure, while also providing guests rewards that are directly aligned with their individual preferences. Average loyalty campaigns generate incremental behaviour with single or low double-digit spend and visit lift, generally at single-digit ROI. With Paytronix AI, Smashburger was able to send out highly segmented campaigns that generated incredible results, way above average engagement.
This included 61x ROI in relation to segmented menu clustering campaigns; 20% lift in spend; and 16% lift in visits.
The 2021 Paytronix Loyaltees Awards celebrate the companies that emerged from the COVID-19 pandemic stronger than ever. The awards recognise those restaurants and convenience stores that are using the Newton, Massachusetts-based Paytronix advanced digital guest experience platform to deliver truly innovative and market-defining guest experiences.
Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences.
