Digital engineering company Fulcrum Digital has recently used its flagship product ‘FulcrumOne’ to enable Bahrain life and medical insurance provider Alhilal Life to create a seamless customer onboarding experience.
In order to drive its expansion plans, Alhilal Life was keen on streamlining functions that would help it serve customers better. Realising the need to go digital, the company selected Fulcrum Digital to deliver a unique digital experience for its customers.
Dhana Kumarasamy, CEO, Fulcrum Digital, said, “We are delighted to partner with Alhilal Life and its mission. We aligned with their strategic goal of delivering an exceptional experience, value, and speed for customers through a digital channel.
“Our business accelerator platform, FulcrumOne, enabled this digital transformation, and it is a testimony to our platform expertise.”
He added that Alhilal Life has created an outstanding and collaborative thought leadership-driven culture that empowered its team to deliver this transformative digital solution.
FulcrumOne was installed to drive the overall process and shrink the turnaround time for policy issuance from three days to 30 minutes, overall cost reduction by 20%, and improved customer satisfaction 2x times.
The Fulcrum Digital team developed a digital web channel for Alhilal Life. Some key features included converting Physical to Digital (Phygital) – manual process into a system-driven process, integrated ‘E-Know Your Customer (E-KYC)’ by face recognition for customer ID verification.
The team also introduced modern technology to provide temporary issuance certificate to customers on completion of their proposal, industry-specific MIS dashboards, and reports for making an informed decision.
“The fast-evolving landscape of customer expectations in terms of access, speed and quality of services and the need to meet those expectations has set the path to be followed by Alhilal Life in terms of digital transformation which has become a strategic direction for the company,” said Said Hathout, CEO, Alhilal Life.
“Fulcrum Digital with their vast experience, efficiency, and most importantly positive engagement and attitude of their team was found to be the perfect implementation partner helping us navigate through the digitization of life insurance sales, one of the most complex lines of insurance, through a seamless end-to-end process.”
Kumarasamy added, “Our commitment to delivering excellence combined with insurance domain experience helps us innovate and bring forth cutting-edge solutions for customers. The Middle East continues to be an important market for us, and we are having active discussions with some of the leading insurance and financial services companies.”
