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Mitel announces new cloud specialisation programmes for partners

The new programmes offer maximum flexibility for partners as demand for UCaaS accelerates

Tech industry deals total $356.3 billion globally in Q2 2021
Tech industry deals total $356.3 billion globally in Q2 2021

Mitel has introduced two new cloud-centric programmes for channel partners.

The Mitel Amplify and Velocity programmes offer a new level of choice and flexibility for partners, giving them the ability to align cloud opportunities with their preferred business model in a way that optimises revenue potential and strengthens customer relationships.

Lana King, vice president, partner programs, training & enablement for Mitel, said, “As businesses begin to come out of pandemic mode and turn their attention toward growth, demand for cloud communications has exploded and with it, created a huge opportunity for partners to support customers in new ways as they transition to the cloud or look to optimize the power of an existing cloud solution.

She added that while the company is seeing the opportunities expand and evolve, the market has not kept up in terms of offering dedicated cloud programmes that support the different skills and range of the channel community.

“We created Mitel’s Amplify and Velocity programmes to close that gap and enable each partner to deliver cloud solutions in a way that best fits their business model.”

Designed specifically for the Agent Advisor community, Mitel’s Amplify programme offers competitive benefits and centralised cloud resources to help agents win share and close deals faster.

As an Amplify partner, Agent Advisors benefit from free sales and technical enablement certifications, a dedicated account manager, specialised sales, marketing and technical support throughout the deal process, and competitive commissions, incentives and promotions.

The programme also provides deal support through Mitel’s FastTrack opportunity registration model as well as an agent-focused online resource center and exclusive communications.

Mitel Velocity encompasses the company’s partner-led cloud go-to-market models, including MiCloud Connect Partner Managed, which has seen significant interest from partners since its launch in February.

Velocity expands the resource, reward and recognition benefits for partners who seek to play a deeper role in cloud service delivery and customer engagement.

As a specialised track within Mitel’s Global Partner Programme, certified Velocity Partners receive dedicated business planning, executive support and premier recognition of having achieved the top level of cloud certification in sales, technical training and overall customer engagement.

Velocity is currently available for Partner Managed partners with plans to extend programme coverage to include additional partner delivered models for MiCloud Connect and Mitel’s private cloud offering, MiCloud Flex.