Valtech, a London-based digital agency with 47 offices in 17 countries, is increasing its presence in the Middle East with is acquisition of the Dubai-based digital-experience design specialist, Revonic.
Following the recent announcement that Valtech secured funding from BC Partners valuing the company at $1.4 billion, the purchase of Revonic is the latest addition in a series of recent acquisitions for the company. The value of the deal was not disclosed.
Valtech’s expansion comes at a pivotal time for the region, which is seeing an insatiable appetite to digitalise and automate everything from citizen services to logistics, amid a rapid adoption of ecommerce. In line with this, enterprises are implementing frictionless customer experiences across multiple industries.
Having pioneered some of the world’s most innovative digital products and solutions for companies like L’Oreal, easyJet, Audi and PepsiCo, Valtech has a proven track record. Microsoft CEO, Satya Nadella, also referenced to Valtech’s work with MAC Cosmetics in his latest industry keynote.
Valtech’s regional operations launched more than 18 months ago, and the company was soon in talks with Revonic, drawn to the similarities in its culture, focus on talent and dedication to client centricity. Revonic is a successful company in the design of digital experiences at all points along the digital-transformation journey – from strategy and conceptualisation to implementation and evaluation. The company works with its customers including Emirates Airlines and several others .
“We are excited to welcome Revonic into the Valtech group and to be expanding our operations across MENA. We are not only welcoming an impressive set of new clients, but also an impressive and talented team that will help to strengthen and develop our international brand and increase our reach,” said Olivier Padiou, Group Chief Executive Officer at Valtech.
Adam Cukrowski, Founder & CEO of Revonic, added: ‘Revonic takes an organisation’s digital offerings further, through data-based actionable insights. By putting enterprises in the driver’s seat of their digital vehicle, we have given new confidence to the region’s innovators to tweak the customer experience and fine-tune performance. We are delighted to be joining Valtech, a move that will allow us to serve customers on the global stage and deliver fresh experiences across the full digital and business-transformation spectrum.”
Awad Capital Ltd., a DFSA regulated firm, acted as exclusive financial advisors to Revonic and its shareholders. On the legal side, TLA acted for Revonic and Hogan Lovells for Valtech.
