Global logistics and transportation solutions provider Aramex and Namshi have recently announced their partnership with Increff, an India-based SaaS company offering supply chain and warehousing solutions to fashion and lifestyle brands.
This agreement will see both businesses gain access to Increff’s multichannel smart fulfilment platform, Assure.
Increff Assure is a web-based cloud-hosted WMS and OMS solution that allows brands to track individual pieces of inventory, through serialisation, using Unique Piece Barcoding (UPB) and expose 100% stock across all sales channels, simultaneously. It increases visibility, promotes scalability and facilitates 100% order fulfilment accuracy within SLA.
The platform offers end-to-end warehousing solutions, which drives operational efficiency, improves a company’s top-line growth and reduces operational expenses and wastage.
“Namshi is one of the leading e-commerce giants in the Middle East and Aramex is a multinational logistics player, being their technology partner is a proud thing for us. Increasing internet penetration and emerging technologies are making the Middle Eastern market a hotbed for e-commerce growth. The MENA market is estimated to be worth USD 49 billion by 2022. Much of this growth will be driven by the surging popularity of e-commerce marketplaces, with the fashion and beauty segments accounting for a major part of this growth,” said Anshuman Agarwal, Co-Founder, Increff.
He added, “Increff’s inventory and order management solution, designed specifically for these segments, will enable brands to build operational efficiencies that are required to scale rapidly in this competitive environment. With Namshi and Aramex on board, we look forward to resolving bigger retail challenges and achieving higher customer satisfaction with faster deliveries in the MENA marketplace.
In order to better cater to the regional requirements of its clients, Increff has made several modifications to the Assure platform. One of these changes is enabling auto-pick allocation and zone-wise pick allocation to improve picking efficiency. The express picking feature gives brands the ability to prioritise picking, allowing them to fulfil orders within 1-2hrs SLA.
Rani Alabed, National Supply Chain Manager – KSA, Aramex, said, “Being able to adapt quickly to the changing market demands while considering existing socio-economic conditions, is the only way to build sustainable and reliable supply chains. With Increff technology solutions, we see a brilliant opportunity for us to expand our operations into new markets while managing our existing clients in the best possible way.”
